As a copy editor working in SEO, it`s important to not only deliver high-quality content, but also to ensure that your clients are satisfied with the product you deliver. This means that you need to reach a shared agreement with your clients on what constitutes a successful outcome. Here are some tips on how to do this.
1. Set Clear Expectations from the Beginning
It`s essential to be clear about your goals and deliverables at the start of any project. This will help to prevent misunderstandings down the road. Before beginning any work, make sure to discuss the client`s wants and needs, so that both parties are on the same page. Be sure to clarify timelines, milestones, and how often you`ll be checking in with them.
2. Don`t Assume Anything
Just because you`ve been in the industry for a long time doesn`t mean that all your clients have the same level of experience. Don`t assume that your client knows what SEO is or how it works. Be sure to explain things in layman`s terms and offer examples to help them understand the concepts. The more your client understands, the more they`ll be able to provide useful feedback along the way.
3. Communicate Regularly
Keeping lines of communication open is essential. You should provide regular updates on the work you have done, and what your next steps are. Make sure to ask for feedback at regular intervals, so that you can adjust the work as needed. If anything unexpected arises, communicate that to your client as soon as possible.
4. Be Open to Feedback
Your clients will likely have specific ideas about what they want their content to look like. It`s important to be open to feedback and willing to make changes as necessary. Remember that your client knows their business best, so their feedback is often valuable. Be sure to ask clarifying questions and make it clear that their input is valued.
5. Be Respectful
Even if you don`t agree with your client`s feedback or requests, it`s important to be respectful. Don`t dismiss their ideas out of hand, and don`t make them feel like their input doesn`t matter. Constructive feedback is necessary for creating high-quality content, so make sure you`re respectful at all times, even if you don`t agree.
By following these tips, you can create a positive working relationship with your clients and reach a shared agreement on what constitutes success in a project. Remember that communication and mutual respect are essential, and that open lines of communication can help to prevent misunderstandings. With a clear understanding of expectations and regular feedback, you can deliver high-quality content that meets your clients` needs.
